Position the company
Understand your customers
Develop a long-term product strategy
Offer a customer-focused service strategy
Operate a flexible pricing strategy
Broaden capability through collaboration
Make knowledge a differentiator
Manage the market
Develop effective channels to market
Maintain a culture of innovation
Make it easy to do business
Manage the sales cycle
Enhance marketing management.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Taking technology to the market : a guide to the critical success factors in marketing technology by Ian Linton. ISBN 9781409435952. Published by Gower in 2012. Publication and catalogue information, links to buy online and reader comments.
