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The wide lens : a new strategy for innovation

Ron Adner

Publication Data

Title The wide lens : a new strategy for innovation
Author Ron Adner
Publisher Penguin
Publication date 2012
Publication location London
Language English

Topics

Business planning
Product differentiation
Market segmentation
016056360

Catalogue Data

OBNB ID GBB230174
ISBN 10 0670921688
ISBN 13 9780670921683
Type BibliographicResource, Book
Dewey Classification 658.575

ISBD

P1053 278 p.
P1042 Includes bibliographical references and index.

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The wide lens : a new strategy for innovation by Ron Adner. ISBN 9780670921683. Published by Penguin in 2012. Publication and catalogue information, links to buy online and reader comments.

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