The profession
What is public relations? / Alison Theaker
What do pr practitioners do? / Alison Theaker
The pr industry and careers in it / Alison Theaker
Professionalism and trends in pr / Alison Theaker
Situational analysis / Heather Yaxley
Understanding public psychology / Heather Yaxley
Public relations planning
Setting objectives / Heather Yaxley
Strategic campaign execution / Heather Yaxley
Budgeting and resourcing / Heather Yaxley
Monitoring and evaluation / Heather Yaxley
Brand management / Alison Theaker
Effective media relations / Alison Theaker
Corporate communications
Risk, incidents, issues and crisis management / Heather Yaxley
Corporate social responsibility / Alison Theaker
International considerations / Alison Theaker
Digital public relations / Heather Yaxley
Political relations / Heather Yaxley
Financial and investor relations / Heather Yaxley
Stakeholder engagement
Internal communications / Alison Theaker
Business to business / Heather Yaxley
Community relations / Alison Theaker
Consumer public relations / Alison Theaker
Appendices
Index.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The public relations strategic toolkit : an essential guide to successful public relations practice by Alison Theaker. ISBN 9780415676489. Published by Routledge in 2012. Publication and catalogue information, links to buy online and reader comments.
