"This book emerges from "Consumer Culture, Advertising, and Literature in Ireland 1848-1921", a Leverhulme Major Research Project ... funded by the Trust between 2008 and 2011 ... a joint venture between the universities of Durham and Sunderland"--P.
Introduction
Advertising in Ireland 1850-1914. Prologue
the Irish advertising scene from the 1850s to the 1880s; Advertising and the nation in the Irish revival
Print culture. The Shan van vocht (1896-1899) and The leader (1900-1936): national identity in advertising; The Sinn féin depot and the selling of Irish sport; The lady of the house (1890-1921): gender, fashion and domesticity; Unionism, advertising, and the Third Home Rule Bill
"High" culture. Oscar Wilde as editor and writer: aesthetic interventions in fashion and material culture; Consumerism and anti-commercialism: the Yeatses, print culture, and home industry; Advertising in Ireland 1914-1922; Advertising, Ireland, and the Great War
Coda - from the Armistice to the Saorstsst.
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Advertising, literature, and print culture in Ireland, 1891-1922 by John Strachan. ISBN 9780230298736. Published by Palgrave Macmillan in 2012. Publication and catalogue information, links to buy online and reader comments.
