Includes index.
Why are blogs so important?
Making the most of your blog with marketing tools
Creating a blogging strategy
Blogging responsibly
Choosing a blog topic
Designing your blog?
Who will write the blog?
Getting eyeballs to your blog
Getting interactive with multimedia blogging
Taking advantage of Web 3.0 blogs
Maximizing your blog's ROI.
Blogging to drive business : create and maintain valuable customer connections by Eric Butow. ISBN 9780789749949. Published by Que in 2013. Publication and catalogue information, links to buy online and reader comments.