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Interdisciplinary approaches to product design, innovation, and branding in international marketing

Publication Data

Title Interdisciplinary approaches to product design, innovation, and branding in international marketing
Contributors Scott Swan, Shaoming Zou
Publisher Emerald
Publication date 2012
Publication location Bingley
Language English

Topics

Export marketing
Product design
Branding (Marketing)
New products

Catalogue Data

OBNB ID GBB255409
ISBN 10 1781900167
ISBN 13 9781781900161
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 xx, 339 p.
P1042 Includes bibliographical references.

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Interdisciplinary approaches to product design, innovation, and branding in international marketing. ISBN 9781781900161. Published by Emerald in 2012. Publication and catalogue information, links to buy online and reader comments.