Introduction : serial innovators and why they matter
Breakthrough innovation in existing organizations
The processes by which serial innovators innovate
Customer engagement for breakthrough innovation
Navigating the politics of breakthrough innovation
Characteristics of serial innovators
Identifying and developing serial innovators
Managing serial innovators for impact
Love letters to our customers : serial innovators, potential serial innovators, and all those with and for whom they work.
Serial innovators : how individuals create and deliver breakthrough innovations in mature firms by Abbie Griffin. ISBN 9780804775977. Published by Stanford Business Books, an imprint of Stanford University Press. Publication and catalogue information, links to buy online and reader comments.