Rethinking reputation : how PR trumps marketing and advertising in the new media world

Publication Data

• Title Rethinking reputation : how PR trumps marketing and advertising in the new media world
• Author Fraser P. Seitel
• Contributor John Doorley
• Publisher Palgrave Macmillan
• Publication date 2012
• Publication location New York
• Language English

Contents

The power of relationships
The power of publicity
The power of your personal or company brand
The power of planning
The power of reputation
Control the agenda
Take either road: just stick to it
Stick to the script
The sin of spin
Rethinking reputation.

Topics

• Public relations
• Publicity
• Internet in public relations
• Internet in publicity
• Reputation
• Corporate image
• 016102578

Rethinking reputation : how PR trumps marketing and advertising in the new media world by Fraser P. Seitel. ISBN 9780230338333. Published by Palgrave Macmillan in 2012. Publication and catalogue information, links to buy online and reader comments.