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Defending your brand : how smart companies use defensive strategy to deal with competitive attacks

Tim Calkins

Publication Data

Title Defending your brand : how smart companies use defensive strategy to deal with competitive attacks
Author Tim Calkins
Publisher Palgrave Macmillan
Publication date 2012
Publication location New York, NY
Language English

Topics

Product management
Brand name products :: Management
016102580

Catalogue Data

OBNB ID GBB256727
ISBN 10 0230340342
ISBN 13 9780230340343
Type BibliographicResource, Book
Dewey Classification 658.4012

ISBD

P1053 294 p.
P1042 Includes bibliographical references and index.

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Defending your brand : how smart companies use defensive strategy to deal with competitive attacks by Tim Calkins. ISBN 9780230340343. Published by Palgrave Macmillan in 2012. Publication and catalogue information, links to buy online and reader comments.