The marketing matrix : how the corporation gets its power - and how we can reclaim it

Publication Data

• Title The marketing matrix : how the corporation gets its power - and how we can reclaim it
• Author Gerard Hastings
• Publisher Routledge
• Publication date 2013
• Publication location London
• Language English

Contents

Out of control
The soft power of corporate marketing
The customer always comes second
A tyranny of choice
Not exactly lying
Suffer the little children
Digital redemption?
A very mixed blessing
Marketing to power
Solutions
In search of solutions
Power to the people
Marketing as if people mattered.

Topics

• Marketing :: Management
• Consumption (Economics)
• Consumer behavior
• 016102664

The marketing matrix : how the corporation gets its power - and how we can reclaim it by Gerard Hastings. ISBN 9780415678629. Published by Routledge in 2013. Publication and catalogue information, links to buy online and reader comments.