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Marketing ethics
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Marketing ethics

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Contents

v. 1. Foundations of marketing ethics
v. 2. Positive marketing ethics
v. 3. Normative marketing ethics
v. 4. Ethical issues in marketing
v. 5. New and emerging ethical issues in marketing.

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Marketing ethics. ISBN 9781446208106. Published by SAGE in 2012. Publication and catalogue information, links to buy online and reader comments.

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