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Global marketing : contemporary theory, practice, and cases

Ilan Alon

Publication Data

Title Global marketing : contemporary theory, practice, and cases
Author Ilan Alon
Contributors Eugene D. Jaffe, Donata Vianelli
Publisher McGraw-Hill Irwin
Publication date 2013
Publication location New York
Language English

Topics

016116284

Catalogue Data

OBNB ID GBB269615
ISBN 10 0071318208
ISBN 13 9780071318204
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1053 xxi, 602 p.
P1042 Includes bibliographical references and indexes.

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Global marketing : contemporary theory, practice, and cases by Ilan Alon. ISBN 9780071318204. Published by McGraw-Hill Irwin in 2013. Publication and catalogue information, links to buy online and reader comments.

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