Brandstorm : surviving and thriving in the new consumer-led marketplace :: Elizabeth Nickles :: ISBN 9780230341685 :: Palgrave Macmillan 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title Brandstorm : surviving and thriving in the new consumer-led marketplace
Author Elizabeth Nickles
Contributor Savita Iyer
Publisher Palgrave Macmillan
Publication date 2012
Publication location New York
Language English

Topics

Branding (Marketing)
016122025

Catalogue Data

OBNB ID GBB267082
ISBN 10 0230341683
ISBN 13 9780230341685
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>1st 1st ed.
P1053 xii, 243 p.
P1042 Includes bibliographical references and index.

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Brandstorm : surviving and thriving in the new consumer-led marketplace by Elizabeth Nickles. ISBN 9780230341685. Published by Palgrave Macmillan in 2012. Publication and catalogue information, links to buy online and reader comments.