Introduction: branding the authentic
Branding consumer citizens : gender and the emergence of brand culture
Branding the post-feminist self : the labor of femininity
Branding creativity : creative cities, street art, and "making your name sing"
Branding politics : shopping for change?
Branding religion : "I'm like totally saved"
Conclusion: the politics of ambivalence.
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Authentic TM : politics and ambivalence in a brand culture by Sarah Banet-Weiser. ISBN 9780814787144. Published by New York University Press in 2012. Publication and catalogue information, links to buy online and reader comments.
