Global marketing management :: Warren J. Keegan :: ISBN 9780273768685 :: Pearson 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing management
Author Warren J. Keegan
Contributors Elyse Arnow Brill, Sandeep Puri
Publisher Pearson
Publication date 2014
Publication location Harlow
Language English

Topics

016135220

Catalogue Data

OBNB ID GBB274474
ISBN 10 0273768689
ISBN 13 9780273768685
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1008>Eighth Eighth edition (International edition)
P1053 479 pages
P1042 Includes bibliographical references and index.

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Global marketing management by Warren J. Keegan. ISBN 9780273768685. Published by Pearson in 2014. Publication and catalogue information, links to buy online and reader comments.