Development of music marketing on the internet
State of the market
Overall music marketing strategy
Domains and hosts : nuts and bolts
Creating the web site
HTML and scripts
Optimizing and monitoring your web site to increase traffic
Audio and video for your web site
E-commerce and financial transactions
Finding your market
Successful promotion on the web
Social networking sites
Professional, legal, and ethical issues
Mobile media
Mobile music marketing.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Web marketing for the music business by Thomas W. Hutchison. ISBN 9780240823706. Published by Focal Press in 2013. Publication and catalogue information, links to buy online and reader comments.
