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Qualitative consumer & marketing research

Robert V. Kozinets

Publication Data

Title Qualitative consumer & marketing research
Author Robert V. Kozinets
Contributors Eileen Fischer, Russell W. Belk
Publisher SAGE
Publication date 2013
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Marketing research
Consumers :: Research
016152486

Catalogue Data

OBNB ID GBB282111
ISBN 10 0857027670
ISBN 13 9780857027672
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 234 pages

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Qualitative consumer & marketing research by Robert V. Kozinets. ISBN 9780857027672. Published by SAGE in 2013. Publication and catalogue information, links to buy online and reader comments.

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