Introduction: a permanent revolution
Execute, strategize, then execute again
Cater to the niches
Scale to win
Embrace chaos
Acquire smart
Expand with abandon
No sacred cows!
Take action!
Emerging markets rule : growth strategies of the new global giants by Mauro F. Guillén. ISBN 9780071798112. Published by McGraw-Hill in 2013. Publication and catalogue information, links to buy online and reader comments.