Creative strategy in advertising :: A. Jerome Jewler :: ISBN 9781285080277 :: Wadsworth/Cengage Learning 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Creative strategy in advertising
Author A. Jerome Jewler
Contributor Bonnie L. Drewniany
Publisher Wadsworth/Cengage Learning
Publication date 2014
Publication location Australia
Language English

Topics

Advertising copy
016176795

Catalogue Data

OBNB ID GBB296524
ISBN 10 1285080270
ISBN 13 9781285080277
Type BibliographicResource, Book
Dewey Classification 659.132

ISBD

P1008>Eleventh Eleventh edition, International edition
P1053 xviii, 314 pages
P1042 Includes bibliographical references and index.

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Creative strategy in advertising by A. Jerome Jewler. ISBN 9781285080277. Published by Wadsworth/Cengage Learning in 2014. Publication and catalogue information, links to buy online and reader comments.