Previous ed.: 2011.
Includes index.
Introduction
Joining the Facebook marketing revolution
Claiming your presence on Facebook
Adding the basics to your Facebook page
Building, engaging, retaining, and selling to your community
Understanding Facebook applications
Making Facebook come alive with events and contests
Advanced Facebook marketing tactics
Facebook advertising
Measuring, monitoring, and analyzing.
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Facebook marketing all-in-one for dummies by Amy Porterfield. ISBN 9781118466780. Published by John Wiley & Sons in 2013. Publication and catalogue information, links to buy online and reader comments.
