The $10 trillion prize : captivating the newly affluent in China and India :: ISBN 9781422187050 :: Harvard Business Review Press 2012 :: OBNB, the Open British National Bibliography

Publication Data

Title The $10 trillion prize : captivating the newly affluent in China and India
Alternative Title Ten trillion dollar prize
Contributor Michael J. Silverstein
Publisher Harvard Business Review Press
Publication date 2012
Publication location Boston
Language English

Topics

Consumers :: China
Consumers :: India
Affluent consumers :: China
Affluent consumers :: India
Consumers :: China :: Attitudes
016189283

Catalogue Data

OBNB ID GBB354581
ISBN 10 1422187055
ISBN 13 9781422187050
Type BibliographicResource, Book
Dewey Classification 658.840951

ISBD

P1053 xix, 314 p.
P1042 Includes bibliographical references and index.

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The $10 trillion prize : captivating the newly affluent in China and India. ISBN 9781422187050. Published by Harvard Business Review Press in 2012. Publication and catalogue information, links to buy online and reader comments.