Promotional culture and convergence : markets, methods, media :: ISBN 9780415672801 :: Routledge 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Promotional culture and convergence : markets, methods, media
Contributor Helen Powell
Publisher Routledge
Publication date 2013
Publication location Milton Park, Abingdon, Oxon
Language English

Topics

Internet advertising
Interactive marketing
016190864

Catalogue Data

OBNB ID GBB2A4525
ISBN 10 0415672805
ISBN 13 9780415672801
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 x, 238 pages
P1042 Includes bibliographical references and index.

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Promotional culture and convergence : markets, methods, media. ISBN 9780415672801. Published by Routledge in 2013. Publication and catalogue information, links to buy online and reader comments.