Includes index.
Acknowledgements
Introduction
Gamification as winning strategy
The revolution will be gamified : how gamification has changed the world, and will again
Video (games) killed the car : gamification as a winning corporate strategy
The gamification of strategy
Engaging your team & driving results
Title TK
Igniting employee innovation
Reimagining recruitment, training & development
Propelling personnel to health and wellness
Connecting, engaging and leveraging your customer base
Cutting through the consumer noise
Sustaining long term customer engagement
Innovating with customers : crowdsourcing and behavior change
In conclusion.
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The gamification revolution : how leaders leverage game mechanics to crush the competition by Gabe Zichermann. ISBN 9780071808316. Published by McGraw-Hill in 2013. Publication and catalogue information, links to buy online and reader comments.
