Preface
Introduction
Situation analysis : the marketing audit
Objectives
Strategies and action plans
The distribution plan
The advertising and promotions plan
Writing the plan
Presenting the plan, follow-up and revision
Appendix C: Marketing plan for the UK market.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
How to write a marketing plan by John Westwood. ISBN 9780749467128. Published by Kogan Page Limited in 2013. Publication and catalogue information, links to buy online and reader comments.
