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The marketing pathfinder : key concepts and cases for marketing strategy and decision making

David Stewart

Publication Data

Title The marketing pathfinder : key concepts and cases for marketing strategy and decision making
Author David Stewart
Contributor Michael Saren
Publisher Wiley
Publication date 2014
Publication location Hoboken, N.J.
Language English

Topics

Marketing

Catalogue Data

OBNB ID GBB2B9874
ISBN 10 1119961769
ISBN 13 9781119961765
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xvii, 262 pages
P1042 Includes bibliographical references and index.

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The marketing pathfinder : key concepts and cases for marketing strategy and decision making by David Stewart. ISBN 9781119961765. Published by Wiley in 2014. Publication and catalogue information, links to buy online and reader comments.