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Essentials of marketing research

Naresh K. Malhotra

Publication Data

Title Essentials of marketing research
Author Naresh K. Malhotra
Contributors David F. Birks, Peter Wills
Publisher Pearson
Publication date 2013
Publication location Harlow
Language English

Topics

016246416

Catalogue Data

OBNB ID GBB301617
ISBN 10 0273724339
ISBN 13 9780273724339
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xiv, 479 pages
P1042 Includes bibliographical references and index.

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Essentials of marketing research by Naresh K. Malhotra. ISBN 9780273724339. Published by Pearson in 2013. Publication and catalogue information, links to buy online and reader comments.

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