Marketing communications : brands, experiences and participation :: Chris Fill :: ISBN 9780273770541 :: Pearson 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing communications : brands, experiences and participation
Author Chris Fill
Publisher Pearson
Publication date 2013
Publication location Harlow
Language English

Descriptive Notes

Previous edition: Harlow: FT Prentice Hall, 2009.

Topics

Communication in marketing
Marketing channels
016251539

Catalogue Data

OBNB ID GBB303019
ISBN 10 0273770543
ISBN 13 9780273770541
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>Sixth Sixth edition
P1053 xliii, 820 pages
P1042 Includes bibliographical references and index.

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Marketing communications : brands, experiences and participation by Chris Fill. ISBN 9780273770541. Published by Pearson in 2013. Publication and catalogue information, links to buy online and reader comments.