The practice of market research : an introduction :: Yvonne McGivern :: ISBN 9780273773115 :: Pearson 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title The practice of market research : an introduction
Author Yvonne McGivern
Publisher Pearson
Publication date 2013
Publication location Harlow
Language English

Descriptive Notes

Previous edition: 2009.

Topics

Marketing research
016251542

Catalogue Data

OBNB ID GBB303022
ISBN 10 0273773119
ISBN 13 9780273773115
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>Fourth Fourth edition
P1053 xxxv, 572 pages
P1042 Includes bibliographical references and index.

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The practice of market research : an introduction by Yvonne McGivern. ISBN 9780273773115. Published by Pearson in 2013. Publication and catalogue information, links to buy online and reader comments.