v. 1. Retailing : market and firm level / volume editor, Praveen Kopalle ; contributors, Rajiv P. Dant ... [et al.]
v. 2. Retailing : store and customer level / volume editor, Michael Levy ; contributors, Dhruv Grewal ... [et al.]
v. 3. International marketing / volume editor, Daniel C. Bello ; contributors, Esra Gençtürk ... [et al.]
v. 4. Forecasting in marketing / volume editor, Kay Peters ; contributors, Roderick J. Brodie ... [et al.]
v. 5. Marketing research : applications / volume editor, Robert P. Leone ; contributors, Timothy Bohling ... [et al.]
v. 6. Marketing research : new methodology / volume editor, J. Andrew Petersen ; contributors, Morris George ... [et al.]
v. 7. Marketing strategy : firm / volume editor, Raji Srinivasan ; contributors, Shankar Ganesan ... [et al.]
v. 8. Marketing strategy : customer / volume editor, Rajkumar Venkatesan ; contributors, Satish Jayachandran ... [et al.]
v. 9. Business-to-business / volume editor, Rajdeep Grewal ; contributors, Mahima Hada ... [et al.]
v. 10. Customer relationship management / volume editor, Denish Shah ; contributors, Lerzan Aksoy ... [et al.].
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Legends in marketing. V. Kumar. ISBN 9788132109037. Published by SAGE in 2012. Publication and catalogue information, links to buy online and reader comments.
