Preface
Guided tour
About the authors
Acknowledgements
Publisher's acknowledgements
Part a consumers in the marketplace
An introduction to consumer behaviour
A consumer society
Shopping, buying and evaluating
Part b how consumers see the world and themselves
Perception
The self
Motivation, values and lifestyle
Consumers as decision-makers
Learning and memory
Attitudes
Individual decision-making
European consumers and their social groups
Groups and social media
European family structures, household decision-making and age cohorts
Income and social class
Part e culture and european lifestyles
Culture and consumer behaviour
Cultural change processes
New times, new consumers
Glossary
Indexes.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Consumer behaviour : a European perspective by Michael R. Solomon. ISBN 9780273772729. Published by Pearson in 2013. Publication and catalogue information, links to buy online and reader comments.
