Marketing communications : a European perspective :: Patrick de Pelsmacker :: ISBN 9780273773221 :: Pearson 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing communications : a European perspective
Author Patrick de Pelsmacker
Contributors Maggie Geuens, Joeri van den Bergh
Publisher Pearson
Publication date 2013
Publication location Harlow, England
Language English

Descriptive Notes

Previous edition: Harlow: Financial Times Prentice Hall, 2010.

Topics

016269493

Catalogue Data

OBNB ID GBB310665
ISBN 10 0273773224
ISBN 13 9780273773221
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>Fifth Fifth edition
P1053 xxi, 615 pages
P1042 Includes bibliographical references and index.

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Marketing communications : a European perspective by Patrick de Pelsmacker. ISBN 9780273773221. Published by Pearson in 2013. Publication and catalogue information, links to buy online and reader comments.