"Authorized adaptation from the Global edition, entitled Principles of Marketing, 14th edition, ISBN 978-0-978-0-273-75243-1 by Philip Kotler and GaryArmstrong, published by Pearson Education ©2013"--Title page verso.
Defining marketing and the marketing process
Understanding the marketplace and consumers
Designing a customer-driven strategy and mix
Extending marketing.
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Principles of marketing by Philip Kotler. ISBN 9780273779827. Published by Pearson in 2013. Publication and catalogue information, links to buy online and reader comments.
