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Introduction
Historical perspectives
Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930 / Gary Cross
"Sentimental 'greenbacks" of civilization" : cartes de visite and the pre-history of self-branding / Alison Hearn
The fight against critics and the discovery of "spin" : American advertising in the 1930s and 40s / Inger L. Stole
Cultivating the romance of place : marketing as popular geography / Richard K. Popp
Political economy
Regulating integrated advertising / Christina Spurgeon
Cross-media promotion and media synergy : practices, problems and policy responses / Jonathan Hardy
Media buying : the new power of advertising / Joseph Turow
Globalization
The advertising industry in Latin America : a regional portrait / John Sinclair
Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia / Kwangmi Ko Kim and Hong Cheng
The ties that bind : US Hispanic advertising and the tension between global and local forces / Christopher A. Chávez
The transnational promotional class and the circulation of value(s) / Melissa Aronczyk
Audiences as labor, consumers, interpreters, fans
Commodifying free labor online: social media, audiences, and advertising / Nicole S. Cohen
The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising / Neil M. Alperstein
Health literacy in DTCA 2.0 : digital and social media frontiers / Ashli Quesinberry Stokes
Identities
The new "real women" of advertising : subjects, experts, and producers in the interactive era / Brooke Erin Duffy
"Brut slaps" and twins : hypercommercialized sports media and the intensification of gender ideology / Matthew P. McAllister and Chenjerai Kumanyika
The ghosts of mad men : race and gender inequality inside American advertising agencies / Christopher Boulton
Governing taste : packaged foods, inscription devices, nutrition, and the child / Charlene Elliott
Social institutions
The new refeudalization of the public sphere / Jamie Warner
Rate your knowledge: the branded university / Sarah Banet-Weiser
Now hear this : the state of promotion and popular music / Devon Powers
Property porn : an analysis of online real estate advertising / Jacqueline Botterill
Everyday life
"Brand you!" : the business of personal branding and community in anxious times / Christine Harold
Back to the future : gifts, friendship, and the re-figuration of advertising space / Iain MacRury
Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits / Mara Einstein
From advergames to branded worlds : the commercialization of digital gaming / Sara M. Grimes
The environment
The "crying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging / Robin Andersen
Behind the green curtain : constructing the green consumer with contemporary environmental advertising / Colleen Connolly-Ahern and Lee Ahern
The paradox of materiality : fashion, marketing, and the planetary ecology / Juliet B. Schor.
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The Routledge companion to advertising and promotional culture. ISBN 9780203071434. Published by Routledge in 2013. Publication and catalogue information, links to buy online and reader comments.