Questionnaire design : how to plan, structure and write survey material for effective market research :: Ian Brace :: ISBN 9780749467791 :: KoganPage 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Questionnaire design : how to plan, structure and write survey material for effective market research
Author Ian Brace
Contributor Market Research Society
Publisher KoganPage
Publication date 2013
Publication location London
Language English

Descriptive Notes

Published in association with the Market Research Society.
Previous edition: 2008.

Topics

Marketing research :: Methodology
Questionnaires :: Design

Catalogue Data

OBNB ID GBB315324
ISBN 10 0749467797
ISBN 13 9780749467791
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>3rd 3rd edition
P1053 vii, 288 pages
P1042 Includes bibliographical references and index.

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Questionnaire design : how to plan, structure and write survey material for effective market research by Ian Brace. ISBN 9780749467791. Published by KoganPage in 2013. Publication and catalogue information, links to buy online and reader comments.