Includes index.
How blogs work
The attractive product
Crafting your pitch
Pitching do's and don'ts
Case studies
Preparing for PR
The care and feeding of your blogger
Worksheets and checklists.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Pitch perfect : the art of promoting your app on the Web by Erica Sadun. ISBN 9780321917614. Published by Addison-Wesley in 2013. Publication and catalogue information, links to buy online and reader comments.
