Pink globalization : Hello Kitty's trek across the Pacific

Publication Data

• Title Pink globalization : Hello Kitty's trek across the Pacific
• Author Christine Reiko Yano
• Publisher Duke University Press
• Publication date 2013
• Publication location Durham
• Language English

Contents

Preface : grabbing the cat by its tail, or how the cat grabbed me
Introduction : kitty-Japan-global
Kitty at home : Kawaii culture and the Kyarakuta business
Marketing global kitty : strategies to sell friendship and "happiness"
Global kitty: here, there, nearly everywhere
Kitty backlash: what's wrong with cute?
Kitty subversions: pink as the new black
Playing with kitty : serious art in surprising places
Japan's cute-cool as global wink
Appendix. Sanrio and Hello Kitty timeline.

Topics

• Hello Kitty (Fictitious character)
• Exports :: Japan
• Character merchandising
• Globalization
• Japan :: Commerce
• Japan

Pink globalization : Hello Kitty's trek across the Pacific by Christine Reiko Yano. ISBN 9780822353638. Published by Duke University Press in 2013. Publication and catalogue information, links to buy online and reader comments.