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The trojan horse : the growth of commercial sponsorship
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The trojan horse : the growth of commercial sponsorship

Garry Whannel

Publication Data

Contents

The moment of 1945 and its legacy
A culture of consensus: the arts from 1945
Pay up and play the game: sport and sponsorship
Neo-liberalism and New Labour: from Thatcher to Blair
Culture and enterprise: the arts from 1979
One amazing day... : the Millennium Dome
Education, education, education
Safe in their hands: health and the market
All in it together?

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The trojan horse : the growth of commercial sponsorship by Garry Whannel. ISBN 9781472507389. Published by Bloomsbury in 2013. Publication and catalogue information, links to buy online and reader comments.

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