"Authorised adaptation from the United States edition, entitled International business, the new realities, 3rd edition, ISBN 978-0-13-299126-1 by S. Tamer Cavusgil, Gary Knight and John R. Riesenberger, published by Pearson Education © 2014"--Title page verso.
Foundation concepts
The environment of international business
Strategy and opportunity assessment
Entering and operating in international markets
Functional area excellence.
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International business : the new realities by S. Tamer Cavusgil. ISBN 9780273787068. Published by Pearson Education Limited in 2014. Publication and catalogue information, links to buy online and reader comments.
