Acknowledgments
Introduction: an industrial way of life
Imagining the franchise : structures, social relations, and cultural work
From ownership to partnership : the institutionalization of franchise relations
Sharing worlds : difference, deference, and the creative context of franchising
"A complicated genesis" : transnational production and transgenerational marketing
Occupying industries : the collaborative labor of enfranchised consumers
Conclusion: future exchanges and iterations
Notes
Index
About the author.
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Media franchising : creative license and collaboration in the culture industries by Derek Johnson. ISBN 9780814743485. Published by New York University Press in 2013. Publication and catalogue information, links to buy online and reader comments.
