Principles of marketing :: Philip Kotler :: ISBN 9780273786993 :: Pearson 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Principles of marketing
Author Philip Kotler
Contributor Gary Armstrong
Publisher Pearson
Publication date 2014
Publication location Boston Massachusetts
Language English

Descriptive Notes

"Authorised adaptation from the United States edition, entitled Principles of marketing, 15th edition, by Philip Kotler and Gary Armstrong, published by Pearson Education ©2014"--Title page verso.
"Pearson international edition"--Back cover.

Topics

Marketing
016333286

Catalogue Data

OBNB ID GBB427070
ISBN 10 0273786997
ISBN 13 9780273786993
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>Global Global edition, 15e edition
P1053 716 pages
P1042 Includes bibliographical references and indexes.

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Principles of marketing by Philip Kotler. ISBN 9780273786993. Published by Pearson in 2014. Publication and catalogue information, links to buy online and reader comments.