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The passion conversation : understanding, sparking, sustaining, word of mouth marketing

Robbin Phillips

Publication Data

Title The passion conversation : understanding, sparking, sustaining, word of mouth marketing
Author Robbin Phillips
Contributors Greg Cordell, Geno Church, John Moore
Publisher John Wiley & Sons
Publication date 2013
Publication location Hoboken, New Jersey
Language English

Topics

Word-of-mouth advertising
Business referrals
016448847

Catalogue Data

OBNB ID GBB359455
ISBN 10 111853333X
ISBN 13 9781118533338
Type BibliographicResource, Book
Dewey Classification 658.872

ISBD

P1053 xii, 212 pages

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The passion conversation : understanding, sparking, sustaining, word of mouth marketing by Robbin Phillips. ISBN 9781118533338. Published by John Wiley & Sons in 2013. Publication and catalogue information, links to buy online and reader comments.