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Paying for advertising VI : how advertisers remunerate their creative agencies : results of the 6th ARC/ISBA survey

Jonathan M. Lace

Publication Data

Title Paying for advertising VI : how advertisers remunerate their creative agencies : results of the 6th ARC/ISBA survey
Author Jonathan M. Lace
Contributors Advertising Research Consortium, Incorporated Society of British Advertisers
Publisher Advertising Research Consortium
Publication date 2013
Publication location Plymouth
Language English

Topics

Advertisers :: Great Britain
Payment
016465528

Catalogue Data

OBNB ID GBB449331
ISBN 10 095524479X
ISBN 13 9780955244797
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 114 pages

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Paying for advertising VI : how advertisers remunerate their creative agencies : results of the 6th ARC/ISBA survey by Jonathan M. Lace. ISBN 9780955244797. Published by Advertising Research Consortium in 2013. Publication and catalogue information, links to buy online and reader comments.