Rethinking reputation : how PR trumps marketing and advertising in the new media world :: Fraser P. Seitel :: ISBN 9781137278708 :: Palgrave Macmillan 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Rethinking reputation : how PR trumps marketing and advertising in the new media world
Author Fraser P. Seitel
Contributor John Doorley
Publisher Palgrave Macmillan
Publication date 2013
Publication location New York, NY
Language English

Descriptive Notes

Originally published: 2012.

Topics

Public relations
Publicity
Internet in public relations
Internet in publicity
Reputation
Corporate image
016472711

Catalogue Data

OBNB ID GBB371726
ISBN 10 1137278706
ISBN 13 9781137278708
Type BibliographicResource, Book
Dewey Classification 659.2

ISBD

P1053 x, 239 pages
P1042 Includes bibliographical references and index.

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Rethinking reputation : how PR trumps marketing and advertising in the new media world by Fraser P. Seitel. ISBN 9781137278708. Published by Palgrave Macmillan in 2013. Publication and catalogue information, links to buy online and reader comments.