Marketing in context : setting the scene :: Christopher E. Hackley :: ISBN 9781137297105 :: Palgrave Macmillan 2013 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing in context : setting the scene
Author Christopher E. Hackley
Publisher Palgrave Macmillan
Publication date 2013
Publication location Basingstoke, Hampshire
Language English

Topics

Marketing
Markets :: Social aspects
Consumers :: Psychology
Context effects (Psychology)
Customer relations
016482718

Catalogue Data

OBNB ID GBB376550
ISBN 10 1137297107
ISBN 13 9781137297105
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 ix, 224 pages
P1042 Includes bibliographical references (pages 195-215) and index.

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Marketing in context : setting the scene by Christopher E. Hackley. ISBN 9781137297105. Published by Palgrave Macmillan in 2013. Publication and catalogue information, links to buy online and reader comments.