Machine generated contents note:
PART I - WHY LOOK BEYOND THE BUSINESS PLAN
1. The purpose of this book
2. Business plans - why are they advocated?
3. Are business plans appropriate?
4. Business plans are not the only option
5. Enterprise and exploration
6. A guide for explorers?
PART II - THE TEN PRINCIPLES
7. The starting point: understanding how to explore
8. Principle 1 - An enterprise is a means not an end
9. Principle 2 - Don't commit more than you can afford to lose
10. Principle 3 - Start from where you are
11. Principle 4 - Carry out reality checks and make appropriate plans
12. Principle 5 - The only reliable test is a real one
13. Principle 6 - Get started and get some momentum
14. Principle 7 - Accept uncertainty
15. Principle 8 - Look for opportunities
16. Principle 9 - Build and use social capital
17. Principle 10 - Acquire the relevant skills
18. Following the Principles
PART III - SEEKING A BALANCED PERSPECTIVE
19. Striking a balance
20. Comparing approaches
21. Some reflections and implications
22. Postscript - The relevance of exploring
PART IV - FURTHER INFORMATION.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Beyond the business plan : 10 principles for new venture explorers by Simon Bridge. ISBN 9781137332868. Published by Palgrave Macmillan in 2013. Publication and catalogue information, links to buy online and reader comments.
