Basic marketing research :: Naresh K. Malhotra :: ISBN 9781292020488 :: Pearson 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Basic marketing research
Author Naresh K. Malhotra
Publisher Pearson
Publication date 2014
Publication location Harlow, Essex
Language English

Descriptive Notes

Previous edition: 2011.

Topics

Marketing research

Catalogue Data

OBNB ID GBB436819
ISBN 10 1292020482
ISBN 13 9781292020488
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>Fourth Fourth edition
P1008>Pearson Pearson new international edition
P1053 ii, 670 pages
P1042 Includes bibliographical references and index.

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Basic marketing research by Naresh K. Malhotra. ISBN 9781292020488. Published by Pearson in 2014. Publication and catalogue information, links to buy online and reader comments.