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The power of customer misbehavior : drive growth and innovation by learning from your customers

Kalle Lyytinen

Publication Data

Title The power of customer misbehavior : drive growth and innovation by learning from your customers
Author Kalle Lyytinen
Contributors Michael T. Fisher, Martin L. Abbott
Publisher Palgrave Macmillan
Publication date 2014
Publication location Basingstoke
Language English

Topics

Electronic commerce
016495015

Catalogue Data

OBNB ID GBB382707
ISBN 10 1137348917
ISBN 13 9781137348913
Type BibliographicResource, Book
Dewey Classification 658.872

ISBD

P1053 vii, 192 pages
P1042 Includes bibliographical references and index.

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The power of customer misbehavior : drive growth and innovation by learning from your customers by Kalle Lyytinen. ISBN 9781137348913. Published by Palgrave Macmillan in 2014. Publication and catalogue information, links to buy online and reader comments.