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Ask, measure, learn : using social media analytics to understand and influence customer behavior

Lutz Finger

Publication Data

Title Ask, measure, learn : using social media analytics to understand and influence customer behavior
Author Lutz Finger
Contributor Soumitra Dutta
Publisher O'Reilly
Publication date 2014
Publication location Beijing
Language English

Topics

Business planning
Online social networks :: Economic aspects
016499402

Catalogue Data

OBNB ID GBB384896
ISBN 10 1449336752
ISBN 13 9781449336752
Type BibliographicResource, Book
Dewey Classification 658.4012

ISBD

P1008>First First Edition
P1053 xxvi, 304 pages
P1042 Includes bibliographical references and index.

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Ask, measure, learn : using social media analytics to understand and influence customer behavior by Lutz Finger. ISBN 9781449336752. Published by O'Reilly in 2014. Publication and catalogue information, links to buy online and reader comments.