Global marketing and advertising : understanding cultural paradoxes :: Marieke K. de Mooij :: ISBN 9781452257174 :: SAGE 2014 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing and advertising : understanding cultural paradoxes
Author Marieke K. de Mooij
Publisher SAGE
Publication date 2014
Publication location Los Angeles
Language English

Topics

Target marketing :: Cross-cultural studies
Advertising :: Cross-cultural studies
016499429

Catalogue Data

OBNB ID GBB384923
ISBN 10 1452257175
ISBN 13 9781452257174
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>Fourth Fourth edition
P1053 xx, 395 pages
P1042 Includes bibliographical references and index.

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Global marketing and advertising : understanding cultural paradoxes by Marieke K. de Mooij. ISBN 9781452257174. Published by SAGE in 2014. Publication and catalogue information, links to buy online and reader comments.