Preface
Introduction
What's best for the customer is best for the business
Customers' rules
Customer inspired innovation
Relentless positioning
Competing for the future
Tectonic shifts
The new math : 1+1=3, 4 or even 10
How leaders get their ducks in a row
How to make it happen
Leaving a legacy
Will you be ready?
Appendix 1: Customer culture research
Appendix 2: Customer culture : a leader's measurement and action guide.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
The customer culture imperative : a leader's guide to driving superior performance by Linden Brown. ISBN 9780071821148. Published by McGraw-Hill Education in 2014. Publication and catalogue information, links to buy online and reader comments.
